Mission: Play, Abu Dhabi

Date
September 2021-March 2024

Client Name
Mattel, iP2

Project Description
Collaborated with Mattel’s iconic Barbie IP to develop a series of digital media experiences, including AI-powered guest engagement, for a new family entertainment center in Abu Dhabi.

Role
Project Manager

Team

  • UI/UX
  • 2D and 3D Animators
  • Software Developers
  • Sound Designers
  • AI 
  • Machine Learning 

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